...atch?v=vG-1xGIyuAQ My lifetime best friend, Dick Billick, is an office and social media marketing consultant. So, he made me a guinea pig for a new web marketing site he is creating in his home town of Columbus Ohio. He prompted me to do a video of my office and to answer some questions with some shameless bragging. I believe I can back up my answers below with facts, so I am using the basic text and my video as the foundation for this post. Quest...
...e quickly remedied too. Isn’t technology great? 3. The State Bar now has a Social Media Committee, and should soon have a FB “fan page”. Worries, GOD FORBID, that people will post criticism of lawyers should soon prove to be “no big deal”. Personal attacks on lawyers (SUCH AS ME!) can be quickly expunged. And, lawyers should have learned to have thick skins by now. 4. There is reason for the State Bar to be cautious. Former long time director Tom...
...ense for a paralegal not to know about Facebook and the entire universe of social media and marketing. The paralegal must be scrupulous in their own posts and communications, must be highly sensitive to issues of confidentiality, but must be able to locate critical evidence, which is consistently showing up on the Internet. The exception is now nearly the rule, but computer postings will come up in most cases. With luck, my staff, clients, colleag...
...notice that most of my clientele call because of word of mouth, former clients, and the Yellow Pages. There is a growing stream of my former clients bringing their adult children to me. For all the talk of social media madness, small town folks are still doing what they have done for decades. I am the first lawyer to advertise in the Yellow Pages in Weston or Buckhannon, WV. Bye Bye “Klout”!...
...my colleagues about best practices, and to show that I know a few things. “Social Media Marketing” as I see it involves a measure of sacrifice and generosity. Over my 36 years of practice in WV, my staff and I have designed various intake forms, checklists, ticklers, handouts, and informational pamphlets. Some that I used today are nearly that old, with various revisions. I also have a voluminous “Policies and Procedures Handbook” which needs many...
...ur world in WV, except on short term such as “LegalZoom.com”. ) 1.1.9. The Social Media Bible, Tactics, Tools & Strategies for Business Success, Lon Safko and David K. Brake. (My version is 2009; new version May, 2012; very comprehensive, 800 pages, but not a “how to” book. 1.1.10. The Myth of the Paperless Office, Abegail J. Sellen and Richard H.R. Harper (2003, also outdated, but it defines the challenge. The basic premise, “paper-less”, remains...
